Last month saw the very special launch or not one, not two, but three new EGM vitolas. Continuing from the success of the debut collection which released in 2022, EGM's goal was to go from strength to strength and create three special cigars, in three new formats. One that has certainly proved popular since its release is the Media Coronas. Let's take a closer look.
The inception of the Media Corona cigar by EGM stemmed from the desire to create smokes for all occasions, lifestyles and interests. If you've been following us for some time, you'll know we're big fans of coffee mornings. Finding a format perfect for an espresso means having a cigar that is short, flavourful and not too spicy. The Half Corona vitola was the obvious choice, and has proved to be a popular format.
But there's more to it than that. All of our cigars take inspiration from people and parts of the world. The Media Coronas pay homage to the quintessential English gentleman, and his quest for the perfect smoke on his carriage journeys to the theatre.
Seeking a cigar that balanced elegance with a shorter smoking time, H. Upmann was entrusted with a mission to craft a cigar that would last long enough to accompany him from his residence in Regent's Park, to the grandeur of theatre in Haymarket. Thus, the H. Upmann Half (Media) Corona was born—a creation that effortlessly blended convenience with the refined taste of the discerning connoisseur. Whilst the journey via carriage may not necessarily be the norm today, the area itself is teeming with beautiful spots to enjoy a coffee and watch the world go by.
