Introducing the EGM Blecos, Tiburones and Media Coronas

There's nothing quite like the city of Florence. Steeped in historical architecture, beautiful scenery and some of the most incredible culinary hotspots you'll ever experience, it provided the perfect back drop to launch three special new EGM cigars.

Starring Austin Pollak, Anton Welcome and Emma Cerilli, the three friends begin their time at one of our favourite local coffee shops, SimBioSi. Based in Copenhagen and London respectively, it's been a while since Anton and Austin have last caught up, so naturally what better way to catch up than espressos and cigars? The EGM Media Coronas is a half corona vitola, making it the perfect short morning smoke—pairing perfectly with a doppio espresso. Joining them for lunch, local friend Emma meets Anton and Austin before they venture towards a quintessential Florentine pizzeria, Ginori.

Taking in the scenery en route, it's easy to get lost in the beauty of what Florence has to offer. Following a hearty lunch, there's no better cigar to enjoy the occasion than the Bleco. Bringing Havana to Florence, this unique vitola features the emblematic 'cabeza tumbada' or dropped head, typical of the Cuban '109' cigar format. It comes with a 52-ring gauge and is 120mm in length, an all-rounder for every occasion, and its flavour profile is medium.

Nightlife is something else in Florence, and whilst we have our favourite spots—be it Harry's, Paszkowski or pretty much anywhere that serves wine—to experience the WMBrown Magazine summer party during Pitti Uomo, held at Sina Villa Medici, is to experience a night like no other. Here, the occasion calls for the Tiburones. Initially debuted in Saudi Arabia, we finally launched this delectable cigar this summer. Short but punchy, with a medium to full strength and crafted in the popular Medio Siglo vitola, it measures 102mm in length by 52 ring gauge— perfect 30-minute smoke.