The famed guayabera shirt dates back quite some time, worn by dignitaries predominantly across Cuba before being adopted and popularised by celebrities that frequented the island. A casual shirt by nature with its workwear-esqe fixings, it is convenient for movement, as well as keeping you cool in a hot climate. The shirt is defined by vertical alforzas which run straight down through the chest and hip patch pockets, often with snap or button fastenings, while the boxy silhouette and straight hem provides extra room for breathability—a wonderful bonus when you’re cooling off by the coast, Cuban cigar in hand.
EGM Cigars have spent the last few years honing their design to pay homage to the iconic shirt. Inspired specifically by the 1950s-era guayabera, this iteration puts a contemporary spin on a classic. A relaxed fit with a wide, soft collar, four large pockets and one small additional pocket to host your lighter and cutter, it is made of 100% pure linen and is the first offering created by EGM outside of cigars.
Buy the EGM Limited Edition Guayabera now!
When the Cuban government declared the guayabera as the official dress garment, it brought a whole new dimension to the way it was worn. The shirt is, rather surprisingly on first thought, right at home in formal settings. Wearing it instead of a traditional tuxedo or silk dress shirt, it retains the elegance of the more classic options, but the lighter fabric and versatility means that you can make the look more casual without compromise.
There’s a certain mischievous sensibility about this commonly-known casual garment, being picked out from the usual settings and dropped into a formal evening. It’s almost disruptive in that it breaks stuffy conventions. It’s in never taking the serious things too seriously. It’s also interesting to see that even in more casual ensembles, the way of wearing them can vary, for example, tucked into high waisted trousers instead of wearing it out. The beautiful thing about this garment is that, above all else, it was designed to challenge the status quo. It is adaptable to surroundings, to personal style, to climates and more. Putting it simply, it’s the shirt you never knew you needed.
The EGM Limited Edition Guayabera debuted in Havana, Cuba, this March, and is available to order worldwide now—but please do not wait, as they are limited in quantity and will not be restocked.
Photography and styling by Rikesh Chauhan, and production by Karla Batte, shot on location in Havana, Cuba. Models are Humberto Charón (wearing a size M) and Samuele Burci (wearing a size S).