This June, we visited the city of Florence to shoot the campaign for our new collection of cigars. Each of the three new vitolas are inspired by locations that are held dear by us, and the wider cigar community. Bleco is inspired by the Malecón, the picturesque esplanade that stretches across the coastline of Havana. The Tiburon pays homage to the Taíno community, and their cultural reverence for the sacred leaf. The Media Corona, is inspired by the English Gentleman, so it was only right that we debuted this cigar in London's prestigious Mayfair.
Cigars are best enjoyed in good company, and particularly the Media Corona. The genesis of this particular cigar lies in the tale of an English gentleman's quest for the perfect smoke on his carriage journeys to the theatre. Seeking a cigar that balanced elegance with a shorter smoking time, H. Upmann was entrusted with a mission—to craft a cigar that would last long enough to accompany him from his residence in Regent's Park, to the grandeur of theatre in Haymarket. Thus, the H. Upmann Half (Media) Corona was born—a creation that effortlessly blended convenience with the refined taste of the discerning connoisseur.
Crafted entirely by hand, this cigar embodies the pinnacle of artisanal craftsmanship. Master blenders and torcedores meticulously select and roll the finest long filler leaves, from the Cibao Valley of Dominican Republic, adhering to a centuries-old Cuban tradition. With its rich history and elegant format, this Dominican masterpiece pays homage to the traditions of a bygone era while catering to the modern aficionado.
This June also saw the launch of The Accessible Magazine, in which EGM Cigars take a trip to Havana to get a closer look at the beautiful and iconic city. The inaugural annual print edition was celebrated in Mayfair, with EGM debuting the Media Coronas for the first time. Unlike our other cigars, the Media Coronas come in a box of 20, making it a perfect choice for an evening in good company.
