Pitti Uomo is an institution. Twice a year, the world's sartorial finest pour into the beautiful Firenze for a week of meetings, seasonal buying, photography, tailoring, food and seemingly endless evenings. It's relentless, fast-paced, gout-inducing, hectic, and we wouldn't want it any other way. Pitti Uomo 102 was the first time since the pandemic that the majority of continents could travel into Italy. Combine that with an unforgiving 36-degree heat, and you'll find as many Cuban collars and Panama hats as you would English and Italian tailoring.
Regardless, this season was a return to form for many, and a chance for the menswear world to be reunited once more. When it came to celebrating this — with custom cigars and copious amounts of spritzes — there was nowhere else we could possibly turn to than Matt Hranek. WMBrown Magazine go hand-in-hand with Harry's Bar, and this time out, we took to The Garden to celebrate long into the early hours of the morning. With a flash of rain taking the temperature down a touch (thank goodness), the delightful evening took place with EGM providing guests with custom-blend cigars. Over 200 of them, in fact. But more on that later. For now, enjoy some of the highlights below.
